Who I Am

I'm a Senior Multi-disciplinary Designer with over 10 years of experience leading creative across branding, motion, and UX/UI. My primary role has been bridging the gap between a marketing strategy and a full fledged creative campaign that can convert.

I've worked with global teams on products tied to Hasbro and Disney/Pixar, Newegg, built over 25 brand identities in freelance and under marketing agency, and consistently delivered work that holds up commercially and creatively.

What I Do

• Marketing-Focused Creative - Creating key visuals based on a marketing strategy, and grounded on brand identity and expand to cater for web, social and print as needed.
• Brand & Identity - Visual identities that are strategic at the core and distinctive in execution from logo systems to full brand rollouts.
• Motion & Video - Product animation, film, trailers, short form content, motion graphics and product visualization.
• UX/UI Design - Designing digital products that work as well as they look. I think in systems, with users at the core of just about every design decision, and stay close to the development process to make sure the vision survives it.