Ma: the art of the interval.
In Japanese aesthetics, 間 (Ma) is the pregnant interval — the moment of rest between events that gives those events meaning. A musical rest. The space between two buildings that frames a view. The silence after someone finishes speaking.
Why digital space feels crowded.
Most digital interfaces are designed by subtraction. Content gets added until there’s no room left, then padding gets added around it. Intentional negative space is designed first — you decide how much air your elements need, and then you place content into that space.
White space is not empty space.
White space doesn’t compete with content — it amplifies it. A single line of text in generous space commands more attention than a paragraph surrounded by competing elements. Restraint is a power move, not a concession.
The practical rule.
When in doubt, double your margins. Then double them again. If the result feels uncomfortable, you’ve probably found the right amount. Designing for stillness means developing a tolerance for discomfort.