Art2025
Changamire Dombo
60 seconds to prove motion is strategy, not decoration.
Overview
Aurora is a mid-size creative agency that had never invested in motion.
- Disciplines
- Image/ Video Composition
- Year
- 2025
The Challenge
Agencies are the worst clients for agencies. Aurora's team had strong opinions about pacing and aesthetics but no shared vocabulary for motion. The first two weeks were spent building a timing language — mapping words like 'confident', 'playful', and 'precise' to specific easing curves and duration ranges.
